For over 10 years, I have been developing products, brands, and assortment strategies in the Fashion, Beauty, and FMCG sectors. I specialize in the full product management cycle — from market analysis, identifying growth opportunities, and strategy formulation to launching production, bringing products to market, and scaling sales.

Throughout my career, I have launched new brands and product categories, developed assortment matrices of 100+ SKUs, and introduced products generating over 20 million RUB in monthly revenue per single SKU. I have successfully scaled businesses by 2–3 times, built product teams from scratch, and led full-cycle product development. I also have extensive experience working with manufacturing facilities in China, Kyrgyzstan, Uzbekistan, Turkey, and Russia, guiding projects from initial concept to mass production.

My core strength lies in combining strategic thinking, strong analytical skills, and a deep understanding of the product. I know how to pinpoint growth opportunities, create high-demand assortments, build efficient processes, and align the efforts of production, procurement, marketing, design, and commercial teams to achieve shared business goals.

I align best with companies in an active growth phase that are launching new categories or scaling their existing product lines. I am highly effective in these environments because I don't just develop commercially successful products — I build a robust product function that serves as a sustainable engine for business growth.